Strategies
In this section:
Corporate strategies
Figure 8 - The GRDC's primary objective and corporate strategies
The GRDC's primary objective is to support effective competition by Australian grain growers in global grain markets through enhanced profitability and environmental sustainability. The GRDC has adopted four corporate strategies, underpinned by strategies for each LOB, to drive the corporation’s R&D investments to achieve the greatest benefits for the grains industry and the wider community. An overview of the relationships between the strategies and the primary objective is shown in Figure 8.
The GRDC's four corporate strategies are to:
- coordinate a national grains R&D agenda and portfolio
- deliver against Australian Government priorities
- grow and leverage total grains R&D investment
- ensure R&D is market-driven.
The following sections set out how these corporate strategies will be implemented through the operational strategies of the Practices, Varieties, New Products and Communication & Capacity Building LOBS.
Practices
Figure 9 - Practices objective and strategies
Objective
Better practices developed and adopted faster
Strategies
The Practices LOB will achieve its objective by implementing four strategies:
- identify and develop profitable, innovative and integrated practices and technologies
- ensure active grain grower involvement and commitment
- undertake targeted extension and adoption through appropiate delivery channels
- enhance sustainable management of natural resources.
These strategies will be implemented by investing in agronomy, soil, environmental management and crop protection. Results from these investments will be validated and integrated into farming systems, and grower programs will be developed to assist with their adoption.
Identify and develop profitable, innovative and integrated practices and technologies
The GRDC will develop and deliver new technologies and farming practices to overcome soil constraints, use soil biology to productive advantage, manage efficient use of water and nutrients, assist growers to deal with climate change and climate variability, and provide a wider range of species options for use in rotations.
These technologies and farming practices will include:
- methods to maximise the profitable use of water
- new technologies for more efficient agronomy
- methods that match nutrient inputs to crop demands
- methods to economically remove soil constraints to crop production
- practical integrated pest management (IPM) strategies that reduce reliance on prophylactic use of broad spectrum pesticides.
As well as integrating new crop and pasture varieties into cropping systems and soil biology into healthy soil management packages, the GRDC will combine genetic, cultural and chemical approaches to disease management.
In addition, the GRDC will:
- advise plant breeders on which traits are required in crops
- increase the diversity of weed control options, and improve the management of weed control options in changing farming systems
- coordinate national approaches to weed management
- encourage the adoption of durable genetic resistance as the 'first line of defence' against crop diseases
- respond rapidly to changing disease threats
- facilitate the development of a national network to capitalise on regional centres of expertise in IPM
- maintain national capability in invertebrate pest research through better coordination and use of resources and provision of training opportunities.
Ensure active grain grower involvement and commitment
Partnerships and alliances with grower groups and the private sector will play an increasingly important role in the integration and delivery of new practices and technologies.
The GRDC will bring together representatives from specialist research areas and various industry sectors, including agronomists, growers and scientists, to build the grains industry’s capacity for change in farming practices. As well as involving large numbers of grain growers in developing, testing and implementing new technologies and production systems, the GRDC will encourage grain growers to participate throughout the research cycle.
To ensure active grain grower involvement and commitment, the GRDC will:
- engage grain growers in local farming systems through participatory research, development and delivery
- undertake research into and monitor the implementation of farm management practices
- engage the private sector in addressing crop production needs of smaller and more localised grower groups and individual growers, who are outside the GRDC's existing investments in farming systems. A key feature of engaging the private sector will be generating information that can be used by extension networks.
To ensure active grain grower involvement and commitment, the GRDC will engage grain growers in local farming systems through participatory research, development and delivery.
Undertake targeted extension and adoption through appropiate delivery channels
Grain growers are required to assimilate and interpret a profusion of increasingly complex agronomic information. The industry is experiencing rapid changes in demographics, farming systems and production goals, and changing delivery channels and new technologies are influencing the ways growers access GRDC information.
The GRDC will work on matching delivery channels (such as grower groups, retail advisers and fee-for-service advisers) with segments of the grain grower population (for example, innovators, early adopters or non-adopters) to encourage grain growers to adopt new technologies and practices.
The GRDC will:
- collect accurate market intelligence to understand industry needs
- utilise a range of delivery networks and programs to deliver GRDC outputs
- produce and coordinate the delivery of timely, relevant, high-quality information and experiences to grain growers, grower groups and advisers
- develop a range of formatted and integrated information and technology packages for stakeholders.
Enhance sustainable management of natural resources
The GRDC has a significant partnership role in dealing with environmental issues. Through the Practices LOB, the GRDC will continue to make a contribution by aligning sustainable production systems research at a farm level with broader, community-based land use initiatives.
The Practices LOB will also deliver outputs relating to a better understanding of the drivers for climate change and variability and how growers and land managers can best respond and adapt to these factors. To enhance sustainable management of natural resources, the GRDC will:
- identify and mimimise the environmental impacts of the grains industry
- provide the industry with tools to manage climate variability within the context of climate change
- assist the industry to demonstrate its environmental credentials.
Practices objective: Better practices developed and adopted faster
| Strategies | Critical success factors | Key performance indicators* |
|---|---|---|
| Identify and develop profitable, innovative and integrated practices and technologies |
|
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| Ensure active grain grower involvement and commitment |
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| Undertake targeted extension and adoption through appropriate delivery channels |
|
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| Enhance sustainable management of natural resources |
|
|
* Key performance indicators are over the plan period, unless otherwise stated
Varieties
Figure 10 - Varieties objective and strategies
Objective
Growers have access to superior varieties that enable them to effectively compete in global grain markets
Strategies
The Varieties LOB will achieve its objective by implementing four strategies:
- build and sustain world-leading breeding programs
- focus pre-breeding research on key traits
- develop a path to market for genetically modified crops
- facilitate faster adoption of superior varieties.
These strategies will be implemented by investing in gene discovery, breeding technologies, genetic resources, functional genomics, germplasm enhancement, genetic transformation, plant breeding, crop variety testing, grain quality research and plant pathology (when directly related to breeding). The performance of new crop varieties developed by GRDC-supported breeding programs is independently tested through the National Variety Trials (NVT).
Build and sustain world-leading breeding programs
The GRDC will work with its research partners to ensure that:
- breeding programs are market-driven—that is, they are integrated with medium to long term demand signals (in terms of quality traits) from consumers
- strong leadership and communication exist throughout the breeding chain, including pre-breeding research, breeding, variety commercialisation, variety uptake by growers and use by consumers
- effective linkages exist between all segments of the breeding chain
- each individual activity in the breeding process is performed efficiently and effectively.
The GRDC will also work with the grains industry to improve the way End Point Royalties (EPRs) are collected and managed, so that breeders are appropriately rewarded for innovation and effort.
Wheat breeding
The GRDC will work with its partners to:
- encourage the development of national wheat-breeding programs
- facilitate the transition process to a viable number of breeding programs while maintaining competitive neutrality
- improve EPR collection and management
- communicate with and engage grain growers, to explain the need for change and ensure their concerns are considered in the transition process.
The GRDC will continue to support activities that ensure market signals are effectively relayed to wheat breeding programs. These include the work of the Wheat Quality Objectives Group, an expert panel that provides specialist advice in identifying wheat quality requirements for consumer products and manufacturing processes. Together with wheat marketers, the GRDC will support an annual Industry Forum for wheat breeders, researchers and customers, to communicate market signals to those directly involved in developing new varieties for Australian wheat growers.
The GRDC will facilitate the establishment of national pre-breeding research programs focused on more generic, 'foundation' traits of particular value to the industry.
Barley breeding
The GRDC will continue to work with its partners in the new, national program Barley Breeding Australia (BBA), to achieve efficiencies through greater integration and collaboration at the national level, while catering for specific regional and consumer requirements.
Pulse breeding
In consultation with research partners, the GRDC has facilitated the establishment of a national pulse-breeding program, Pulse Breeding Australia (PBA), that unites the breeding programs for field peas, chickpeas, faba beans and lentils. PBA brings together the major state government pulse-breeding agencies, Pulse Australia, the University of Adelaide and the GRDC into a coordinated, national endeavour.
The GRDC will work with its partners in PBA to ensure that all the pulse-breeding programs share germplasm, technologies and intellectual property so that benefits flow freely across the states, while ensuring that the program meets the regional needs of growers, marketers and consumers.
Canola breeding
The GRDC will work with its partners, including the Australian Oilseeds Federation, to facilitate the development of a number of world-leading, national, self-sustaining canola-breeding programs, which will compete for market share and be rewarded through seed royalties and EPRs.
Summer crops
The GRDC will continue to work with its partners to improve the performance of breeding programs for summer crops, including sorghum, soybeans, peanuts, mung beans and sunflowers.
Focus pre-breeding research on key traits
Pre-breeding research includes gene discovery, functional genomics and the establishment of genetic marker-trait associations, the development of new breeding tools, and the development of genetic traits ready for use in breeding programs. Pre-breeding research is typically high-tech, expensive and high-risk, with long lead times.
The GRDC's pre-breeding strategy will have the following characteristics:
- input from consumers, growers and breeders to ensure the research is market-driven
- focus on traits that will deliver maximum benefit to the Australian grains industry
- depending on the crop, non-exclusive, equitable access to publicly funded pre-breeding research by breeding programs, to ensure the maximum benefit to the Australian grains industry
- effective intellectual property protection and management arrangements that encourage rapid uptake of R&D outputs by breeding programs
- effective communication, collaboration and coordination between institutions, to minimise duplication and fragmentation and maximise progress
- efficient technology transfer between pre-breeding and breeding programs
- relationships that provide ready access to R&D outputs developed overseas, including R&D outputs from the private sector
- mechanisms for recognising and rewarding good performance, including collegiate behaviour.
The GRDC will integrate pre-breeding research into existing research in smaller, publicly funded breeding programs in barley and pulses.
For wheat and canola, which have larger breeding efforts that span the public and private sector, the GRDC will facilitate the establishment of national pre-breeding research programs focused on more generic, ‘foundation’ traits of particular value to the industry. The GRDC will maximise the impact of the research by making the outcomes available to all the wheat and canola breeding programs in Australia, non-exclusively. The GRDC's prebreeding strategy in wheat and canola will address the increasing barriers to information and germplasm exchange between public sector and private sector breeding programs.
The GRDC will work with its partners to facilitate faster adoption of superior varieties.
Develop a path to market for genetically modified crops
The GRDC and its research partners invest in research projects that aim to develop GM crops and derived products. When this research approaches proof-of-concept stage, further investment will be required to bring these crops and products to market. While the delivery platform and infrastructure requirements for GM canola have been established, the path to market for other GM crops, including wheat and barley, remains unclear.
The GRDC will commission research to:
- determine the issues around the management of GM-based production systems for wheat and barley, including the management processes and traceability required to achieve market and consumer acceptance of the final product
- identify suitable GM wheat and barley crop transformation systems with freedom to operate
- determine time lines and costs for bringing GM wheat and barley crops and products to the Australian and international markets.
The GRDC will make its research findings and recommendations available to stakeholders and other industry groups to guide future investments by the Australian grains industry in the development, production, processing and marketing of GM wheat and barley crops and related products.
Facilitate faster adoption of superior varieties
To achieve faster adoption of varieties with superior yield, quality and disease resistance, the GRDC will work with its partners to:
- improve the effectiveness of competition in driving efficiency gains through EPRs
- enhance the links between the breeding process and the variety commercialisation process
- commence seed increase earlier in the breeding process
- explore grower contracts that allow increased adoption rates of new plant varieties
- improve coordination of the release of new varieties
- promote and improve the NVT program to ensure that growers select the varieties that offer them the greatest potential.
Varieties objective: Growers have access to superior varieties that enable them to effectively compete in global grain markets
| Strategies | Critical success factors | Key performance indicators* |
|---|---|---|
| Build and sustain world-leading breeding programs |
|
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| Focus pre-breeding research on key traits |
|
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| Develop a path to market for genetically modified crops |
|
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| Facilitate faster adoption of superior varieties |
|
|
* Key performance indicators are over the plan period, unless otherwise stated
New Products
Figure 11 - New Products
Objective
Deliver new products and services (both on farm and off farm) that will assist growers to effectively compete in global grain markets
Strategies
The New Products LOB will achieve its objective by implementing four strategies:
- identify national and international technology relevant to the grains industry
- develop partnerships to deliver new technology
- undertake product development to meet market requirements
- build robust business cases that demonstrate stakeholder return on investment.
These strategies will be implemented by investing in new grain products and new farm products and services. New grain products covers grain uses, such as food and industrial uses (including biofuels); feed and food safety; and grain hygiene. New farm products and services covers farm inputs (goods and services) and grain handling and storage.
Identify national and international technology relevant to the grains industry:
The GRDC will:
- monitor developments and opportunities in technology in Australia and overseas through research and interaction with other organisations
- identify opportunities to help new technology reach the Australian industry and market sooner.
Develop partnerships to deliver new technology
The GRDC will:
- build partnerships to deliver new technology, developed in Australia or overseas, to the Australian marketplace
- leverage R&D in new grain products to increase the quantum of investment.
Undertake product development to meet market requirements
The GRDC will equip the industry to meet the rising demand for feed grains in Australia by seeking a better way to assess the value of feed grain qualities for specific feed markets. As a member of the Feed Grain Partnership, which involves representatives from throughout the grain supply chain, the GRDC will support activities to survey and periodically report on the Australian feed grain situation.
In the area of biofuels, the GRDC will seek to investigate and identify opportunities for Australia in terms of either breeding targets for the Varieties LOB or new technologies to be deployed. This will include supporting studies to examine the feasibility of producing ethanol from crop residue in different Australian regions.
The GRDC will develop a business case for each investment having a commercial focus to ensure that the proposed new products and services have sufficient market demand to justify the investment.
New Products objective: Deliver new products and services (both on farm and off farm) that will assist growers to effectively compete in global grain markets
| Strategies | Critical success factors | Key performance indicators* |
|---|---|---|
| Identify national and international technology relevant to the grains industry |
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| Develop partnerships to delvier new technology |
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| Undertake product development to meet market requirements |
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| Build robust business cases that demonstrate stakeholder return on investment |
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* Key performance indicators are over the plan period, unless otherwise stated
The GRDC will develop a business case for each investment having a commercial focus to ensure that the proposed new products and services have sufficient market demand to justify the investment. The GRDC will select the right investment partners, who will:
- have a good understanding of the relevant market
- identify the right market signals
- help with the development of market-ready products and services beyond the R&D stage.
Build robust business cases that demonstrate stakeholder return on investment
The GRDC will:
- follow its commercialisation investment guidelines in identifying appropriate projects to support
- conduct sound market analysis to establish a robust business case, based on the balance of risk and rate of return to growers, commerical investors and the GRDC, before supporting an investment proposal.
Communication & Capacity Building
Figure 12 - Communication & Capacity Bulding objective and strategies
Objective
Increase the awareness and capacity to optimise adoption of grains research outputs
Strategies
The Communication & Capacity Building LOB will achieve its objective by implementing four strategies:
- ensure planned, targeted, measured communication
- coordinates national approach to building industry and research capacity
- leverage delivery through partnerships
- develop demand-driven publications and products.
These strategies will be implemented by focusing on corporate communication, delivery of publications and products, and capacity building.
Ensured planned, targeted and measured communication
The GRDC will package and deliver information in a range of formats designed to meet the specific needs of its diverse stakeholders, who have a variety of communication styles and preferences. To maximise the effectiveness of communication information, the GRDC will use the customer segments identified in the Practices LOB to target delivery and impact.
The GRDC will:
- disseminate current information on R&D activities and results to stakeholders
- facilitate the uptake of research outcomes by the Australian grains industry
- maximise the efficient and effective use of research funds (fostering research collaboration and eliminating duplicated efforts)
- establish industry confidence in, and support for, the research directions and strategies developed by the GRDC, by generating awareness of the GRDC's activities, predominantly through campaigns coordinated across all LOBs
- create a feedback loop from Australian grain growers, the Australian Government and research partners to the GRDC to measure the effectiveness of activities and improve performance
- conduct communication activities according to a communication plan that identifies the needs of customers, key messages, and processes for implementation and evaluation
Coordinate a national approach to building industry and research capacity
The GRDC will work collaboratively with the State, Territory and Australian Governments, Australian research institutions, private businesses, and other industry partners to coordinate a national approach to building industry and research capacity. This will help to reduce duplication in the courses and training opportunities available to growers, consultants and agribusiness organisations.
Leverage delivery through partnerships
The GRDC will collaborate with universities, state departments, other RDCs, private agribusinesses and other private companies, and grower groups, to build innovative ways to make better use of communication networks, reduce duplication of research outputs and strengthen key messages.
Develop demand-driven publications and products
The GRDC will develop new and innovative publications and products that:
- are driven by grain growers' needs
- ensure timely delivery of relevant and important information
- are in formats that are appropriate for their intended users
- use effective distribution networks to reach targeted audiences.
The GRDC will work collaboratively with the State, Territory and Australian Governments, Australian research institutions, private businesses, and other industry partners to coordinate a national approach to building industry and research capacity.
Communication & Capacity Building objective: Increase the awareness and capacity to optimise adoption of grains research outputs
| Strategies | Critical success factors | Key performance indicators* |
|---|---|---|
| Ensure planned, targeted, measured communication |
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| Coordinate a national approach to building industry and research capacity |
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| Leverage delivery through partnerships |
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| Develop demand-driven publications and products |
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* Key performance indicators are over the plan period, unless otherwise stated
Commercialisation
Commercialisation is a means of delivering technology to Australian grain growers so that they can effectively compete in global grain markets. The GRDC's primary objective in commercialising research outputs is to make new, improved technology and crop varieties available to Australian grain growers quickly and as cost-effectively as possible.
The GRDC will achieve its objective in commercialising research outputs through:
- ensuring commercialisation activities are aligned with the GRDC's corporate strategies and relevant to the GRDC's LOB strategies
- leveraging capital and expertise from co-investors, to maximise opportunities to bring the technology to the marketplace and give grain growers access to the technology
- developing comprehensive business plans for delivering satisfactory returns to grain growers and investors
As part of the overall commercialisation strategy, the GRDC recognises that, after the proof-of-concept stage, the following are necessary for commercialisation: a sustainable market size, expertise, funds, and distribution channels. Investments in joint ventures and companies will be based on the merits of business cases that demonstrate these attributes.
In selecting investment structures, the GRDC will follow its internal guidelines, and identify and implement the most appropriate structure for holding its equity in each business arrangement. The GRDC will ensure that all commercial entities with which it is involved have appropriate boards that possess the broad range of skills required to manage a business.
The GRDC's primary objective in commercialising research outputs is to make new, improved technology and crop varieties available to Australian grain growers quickly and as cost-effectively as possible.