Planned outcomes for Theme 1—Meeting Market Requirements
Aspirational outcome (10+ years)
Australian grain growers maintain and increase access to current and future grain markets by aligning on-farm production practices with quality and functionality requirements.
Intermediate outcomes (5 years)
Outcome Practice changes and key metrics
- The GRDC establishes relationships with the value chain and regulatory authorities to access information about market
requirements, trends and opportunities.
> Australian Export Grains Innovation Centre joint venture is established and operating appropriately.
- The GRDC makes greater use of information on current and potential future markets to guide investment decisions.
- A greater proportion of growers and advisers use market information to inform crop and variety selection.
- Increased interaction between grains industry participants (growers, pre-breeders, breeders and value chain participants) and regulatory authorities creates awareness of the quality and functionality market access requirements.
- Breeders and pre-breeders use market information to deliver varieties that meet the requirements of current and future markets.
> Independent wheat variety classification is maintained.
- A greater proportion of growers use harvesting strategies that maximise the opportunity to meet the requirements of
their target market.
- A greater proportion of growers are aware of the quality and functionality of the grain delivered to their customer or entering contract storage.
> 90% or more of growers are aware of and interested in the benefits of measuring grain quality.
- A greater proportion of growers use storage practices to meet market requirements and provide for the continued effectiveness of pest control measures.
> At least 60% of growers storing grain on farm used sealed silos.
- The GRDC use market access information to provide growers with the harvest and storage management packages and
tools to comply with market requirements.
- A greater proportion of growers and advisers use relevant market information to inform decisions about in-crop management practices.
- A greater proportion of grain growers adjust pest, weed and disease management practices to meet market requirements.
Understanding market opportunities for Australian grain
Acquisition and interpretation of information about market requirements, trends and opportunities, in order for the GRDC to make informed RD&E investment decisions and to assist grower decisions.
Crop and variety selection aligned with market requirements
Growers use market information to select crop, variety and cropping sequence that addresses their profit and risk.
Crop production aligned with market requirements
Growers use information on appropriate in-crop management to maximise the potential of delivering grain that meets the quality and
functionality requirements of the intended customer.
Grain harvest and storage practices aligned with market requirements
Growers adopt harvest and storage practices to maximise their potential to deliver grain that meets the quality and functionality requirements of the target market.